Sep 2022 - Present
Experience Designer | Chubb Inc. | Full-time
Conduct user research, interviews, usability testing, and feedback analysis to identify needs, address pain points, and refine designs.
Design wireframes, mockups, and interactive prototypes for web and mobile applications, creating user-centric interfaces aligned with brand objectives.
Collaborate with product managers, developers, and stakeholders to ensure design feasibility, align with business goals, and oversee implementation.
Design responsive interfaces optimized for devices, ensuring brand consistency with design systems and accessibility compliance.
Monitor and analyze user interactions and design performance using analytics tools, providing insights and improvements to stakeholders.
Mar 2016 - Aug 2022
UX/UI Designer / Art Director | Freelance | Part-time
Created user-centered brand identities and marketing assets across digital and print, aligning with UX principles to drive engagement and connections.
Conducted user research, interviews, competitive analysis, and usability testing to inform user-centered designs and elevate brand experiences.
Developed wireframes, prototypes, and mockups for responsive web and mobile interfaces, delivering seamless user experiences.
Leveraged competitive analysis, journey mapping, and persona development to align UX strategies with user needs.
Built and managed websites, led social media campaigns, and delivered tailored UX solutions across industries and non-profits, ensuring accessibility, usability, and brand consistency through a unified design system.
Sept. 2012 - Dec. 2020
Art Director / Visual Designer | Paper Mart Inc. | Full-time
Designed promotional materials and digital assets for industries such as Universities, Pharmaceuticals, Healthcare, and Financial Services.
Collaborated with developers and cross-functional teams to create wireframes, prototypes, and redesigns, enhancing user experience and brand alignment.
Refined visual elements and layouts using industry-standard tools to produce cohesive, high-quality designs.
Maintained brand consistency across marketing projects while delivering digital assets to support sales and marketing initiatives.
Collaborated on the company's e-commerce store website, implementing user-centric solutions and applying UX best practices to enhance the overall user experience.
Dec 2000 - May 2010
Senior Designer | Bauer Media Group | Full-time
Created and structured page layouts adhering to established style guides to maintain brand consistency and visual harmony.
Guided and coached Junior Designers, fostering skill development in visual design principles and techniques.
Handled production responsibilities for high-profile national publications like InTouch, Life & Style, and Woman’s World, ensuring quality and consistency.
Managed project timelines throughout the design and production process, meeting deadlines and delivering results efficiently.